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What’s the right versus wrong way to participate in the scatter market?

Data-driven linear series
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Learn about the challenges of direct network negotiations, potential sellout conditions, and premiums. Discover the importance of strategic planning and how leveraging cutting-edge tools can transform scatter buys into investments with the certainty and efficiency of upfront deals. Tune in for expert advice on making data-driven decisions in real-time to optimize your television advertising strategy.

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