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Glossary

a

ACR (Automatic Content Recognition)Addressable TV AdvertisingAdvanced AudiencesAdvanced TVAmazon Prime VideoApple TV+Audience Deficiency Unit (ADU)AVOD (Advertising-Supported Video on Demand)

b

Brandformance

c

Converged TVCPCV (Cost per completed view)CPM (Cost Per Thousand)CPRP (Cost Per Reach Point)CPV (Cost Per View)CTV (Connected TV)

d

Data-driven LinearDSP (Demand-Side Platform)

f

FAST (Free Ad-Supported Streaming TV)

g

GRP (Gross Rating Point)

h

Halo EffectHulu

i

Impression

m

MaxMedia BuyingMVPD (Multichannel Video Programming Distributor)

n

Netflix

o

OTT (Over The Top)

p

Paramount+Peacock TVPluto TVProgrammatic AdvertisingProspecting

r

RatingReachRemnant AdvertisingRetargetingRoku

s

Scatter MarketShareSmart TVSSP (Supply-Side Platform)Streaming ServiceStreaming TVSVOD (Subscription Video on Demand)

t

TubiTV AttributionTV Everywhere (TVE)TVOD (Transactional Video on Demand)

u

Upfront

v

vMVPD (Virtual Multichannel Video Programming Distributor)VOD (Video on Demand)

y

YouTube TV