What is YouTube TV?

YouTube TV is a streaming service — and vMVPD — offered by YouTube that allows users to access live and on-demand television content. With YouTube TV, users can watch their favorite shows, sports, and news, as well as movies and other premium content, all without the need for a traditional cable or satellite subscription.

What does YouTube TV offer?

One of the key features of YouTube TV is its wide selection of channels. Users can access over 85 popular networks, including ABC, CBS, Fox, NBC, ESPN, and many more. This means that users can watch live sports, news, and entertainment programs, as well as local and national programming, all in one place. Additionally, YouTube TV offers a cloud DVR service, which allows users to record their favorite shows and watch them later at their convenience.

How much does YouTube TV cost?

Base YouTube TV subscription costs $72.99 per month (data for November 2024). This price includes access to over 85 popular networks, including ABC, CBS, Fox, NBC, ESPN, and many more.

Where can I watch YouTube TV?

Another great feature of YouTube TV is its accessibility. The service is available on a wide range of devices, including smartphones, tablets, smart TVs, and gaming consoles, making it easy for users to watch their favorite shows and movies no matter where they are. Additionally, YouTube TV also offers a mobile app that allows users to watch live TV on the go, as well as stream their recorded shows and movies.

How do I advertise on YouTube TV?

The ad-buying and selling process on YouTube TV is similar to traditional television advertising, but with some key differences. Here's a general overview of how the process works:

• Planning and research: As a media buyer, you will work with YouTube TV's sales team to identify your target audience and determine which programming would be best suited for your ad campaign. This will involve researching different shows and networks, as well as identifying key demographics and viewing habits.
• Ad creation: Once the target audience and programming have been determined, you will work with YouTube TV's creative team to develop the ad. This will involve creating the script, storyboard, and any necessary visual assets.
• Media buying: Once the ad is created, you will work with YouTube TV's sales team to purchase the advertising inventory. This will involve negotiating the terms of the deal, including the cost per impression or cost per view, and determining the schedule for when the ad will run.
• Ad delivery: Once the deal is agreed, the ad will be delivered to the selected programming. YouTube TV uses programmatic buying which means that the ads are delivered through real-time bidding (RTB) process, which allows for more efficient and effective ad delivery.
• Campaign optimization and measurement: Throughout the campaign, YouTube TV's analytics team will track the performance of the ad and make adjustments as necessary to optimize the campaign. This will involve analyzing metrics such as viewability, click-through rate, and conversion rate.

Overall, the ad-buying and selling process on YouTube TV is a collaborative effort between the media buyer, YouTube TV's sales and creative teams, and the use of programmatic buying which allows for efficient and effective ad delivery, and measurement of campaign performance.

Simulmedia’s patented technology allows advertisers to target audience reach with greater precision, granularity and timeliness.

Through our TV+® platform for linear and streaming TV planning, buying, activation and measurement, we have direct integrations to over 250 linear and CTV networks and publishers, including major streaming services akin to YouTube TV. Our partnerships include over a dozen data providers that power data-driven TV viewership data, audience planning, segmentation and targeting, and cross-channel consumer behavior.

Together, the dual benefit of a broad network reach and granular audience targeting, tracking and measuring ensures a combined addressable streaming TV and non-addressable linear TV advertising experience that makes the most of any ad budget.