3 Questions: How Beyond Meat wins with TV audiences

Beyond Meat's CMO, Akerho Oghoghomeh, credits Simulmedia for amplifying their humor-infused campaign, achieving standout success with a strategic TV spot during Monday Night Football. Leveraging Simulmedia's data-driven tools, Beyond Meat saw lower CPMs and higher reach, proving that a nimble, data-guided approach can significantly over-deliver on campaign goals.