Jonathan Steuer

By Day

Jonathan Steuer is currently the Chief Science Officer at Simulmedia, where drives company data and analytics strategy and co-manages the data science team.He is a longtime entrepreneur, researcher, innovator, and builder at the nexus of humans, media, technology, and business. He also currently advises multiple early-stage startups, provides consulting services to companies across the media and technology spaces, and is a frequent conference speaker, moderator, and panelist. In 2003, Jonathan founded Anonymous Media Research, where he has developed patented single-source cross-media audience measurement tools based on audio fingerprinting / pattern matching technology (9 US patents; others pending). He has held multiple leadership roles across the TV/media/research landscape, including as EVP of TV Strategy & Currency at VideoAmp, where he developed and drove the strategy behind the media measurement and optimization company’s development and deployment of a currency-grade transaction-ready cross-platform TV dataset, as Chief Research Officer at Omnicom Media Group, where he spearheaded OMG’s efforts to develop and deploy advanced TV solutions, and as Chief Research Officer at TiVo, where he drove efforts to implement multiple big-TV-data measurement products and services. Steuer spent his early career as an entrepreneur at the origin of the commercial Internet, creating the pioneering online/offline community Cyborganic, a far-too-early social media startup (1993), co-founding Hotwired, the first banner-ad-supported Website from Wired magazine (1994), and leading the online launch team at CNET, the first integrated Web / TV programming venture (1995).

Jonathan holds a Ph.D. in Communication Theory and Research from Stanford University and an A.B. in Philosophy from Harvard College. He originally hails from Milwaukee, Wisconsin, and lives in the East Village, New York City.

By Night

All-time favorite TV show: Firefly - Joss Whedon’s too-soon-cancelled space western (Fox 2002-03; available on Hulu)

TV show more people should watch: Dark - beautifully complex German science fiction thriller (Netflix, 2017-20)

All-time favorite video game: Toontown Rewritten (community-rebuilt, based on ToonTown Online from Disney Online, 2003-13)

Favorite snack when watching TV or at the movies: popcorn, usually too much too fast

By the Way…

Charity more people should know about: The Trevor Project — providing counseling services to LGBTQ+ young people.

Where I volunteer in my community: Black Rock Rangers

Greatest personal accomplishment: Member of the team that created the L.E.D. Zeppelin, an art car whose 30,000 LEDs light up Burning Man while blasting classic rock

The skill I have that might surprise people: welding (inexpertly)

Favorite hobbies: skiing, cycling, swimming, participatory art