ResourcesRecent PostsFilter by typeAll typesFilter by topicAll topicsBlogCTV's Best-Kept Secret. What is A Data Clean RoomDiscover how data clean rooms transform CTV advertising by enhancing targeting, measurement, and privacy for smarter ad strategies.Learn MoreBlogUnderstanding the New FDA Rules for Prescription Drug Ads: What You Need to KnowFDA changes to prescription drug ads in 2024: New TV & radio rules require clear, balanced risk info to protect consumers. Compliance by November.Learn MoreBlogStreaming Predictions: The Future of Connected TVExplore the future of Connected TV: emerging trends, personalized targeting, and strategies to maximize your CTV ad campaigns.Learn MoreBlogBest Practices with OTT Metrics. Tips from Pro Discover the pros and cons of OTT metrics, plus expert tips to optimize your campaigns for maximum effectiveness and engagement.Learn MoreBlogBeyond the Numbers: How to Optimize Your Strategy with the Right CTV Metrics Discover the pros and cons of key CTV metrics like CPM, CPA, ROAS, and more to optimize your advertising strategy effectively.Learn MoreBlogCTV History: The Evolution of TV Advertising and Its Game-Changing Impact"Discover how Connected TV transformed the advertising game, from linear TV battles for prime time to the rise of CTV's personalized, data-driven strate...Learn MoreBlogSimulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences Through Consent-Based DataSimulmedia partners with M3 MI to deliver precise, privacy-compliant targeting for pharma marketers, reaching patient and caregiver audiences on streami...Learn MoreWhite paper2024 Holiday Season Forecast: Cutting-Edge TV Ad Strategies, AI Power, and Pro TipsUnlock expert strategies for holiday TV ads. Learn about AI, consumer trends, and balancing linear & CTV in our 2024 Holiday Season Forecast e-book.Learn MoreBlogSimulmedia debuts cross-channel offering to help pharma marketers achieve maximum reach and efficiencySimulmedia's new solution combines PurpleLab® data with TV+® to deliver precise, cost-efficient TV campaigns for pharma marketersLearn MoreBlogMastering CPM: How Audience Demographics and Ad Placement Influence TV Advertising CostsDiscover key factors influencing TV Advertising CPM and how to optimize your campaigns with data analytics, balancing cost-per-reach and CPM for better ...Learn MoreBlogExpert Guide to Remnant Inventory and TV Advertising StrategiesUnlock the potential of remnant inventory with expert insights for cost-effective TV advertising strategies.Learn MoreBlogDemystifying the Differences Between Linear TV and CTVHow to navigate the interconnected realms of streaming and linear TV advertisingLearn MoreLoad More