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How To Get Rid Of Ads On Peacock TV in 2025

Kateryna Metsler
Kateryna Metsler  |  Senior Growth Marketer: Content
Published: Feb. 21, 2025
CTV

Peacock TV service showed strong growth last time. According to data from evoca. tv, it had 36 million subscribers as of January 2025, which reflects a 29% year-over-year growth rate. By the end of 2025, it is expected to have 80.6 million viewers in the U.S.

The service was launched nationally on July 15, 2020. However, it soft-launched for Comcast Xfinity cable subscribers on April 15, 2020.

Peacock is accessible throughout the United States, United Kingdom, Ireland, Austria, Germany, Italy, and Switzerland. It is also available via SkyShowtime in the Nordics, Netherlands, and Portugal

Peacock TV Traffic & Engagement for January 2025

  • Total Visits: 85.2 million.
  • Bounce Rate: 30.78%.
  • Pages per Visit: 5.45.
  • Avg Visit Duration: 00:12:14.

Some more interesting facts about Peacock TV:

  • Peacock accounts for 1.4% of U.S. TV screen time.
  • Peacock has a 1% share of the SVOD (streaming video on demand) services market.
  • The Paris 2024 Olympics boosted Peacock's viewership by 33%.
  • NBCUniversal's holiday slate on NBC and Peacock from Thanksgiving to New Year's Day drew 88 million viewers.

As of February 2025, here are some of the most popular shows on Peacock:

  • Suits: LA: A spin-off from the original Suits series featuring a guest arc by Gabriel Macht. It begins streaming on February 24.
  • Grosse Pointe Garden Society: A new series about four members of a suburban garden club caught up in scandal and murder. It begins streaming on February 24.
  • The Americas: This docuseries, narrated by Tom Hanks, showcases wildlife stories from across the Americas. It begins streaming on February 24.
  • The Hunting Party: A crime procedural following a team tracking down escaped killers. New episodes stream every Tuesday.
  • The Voice Season 27: Michael Bublé returns as the winner of Season 26, alongside Kelsea Ballerini, Adam Levine, and John Legend. It began streaming on February 4.

Why does Peacock have commercials?

As of 2025, Peacock TV offers two main subscription plans. A free, ad-supported tier for new subscribers is no longer available. Users can create up to six profiles.

Peacock Premium. It costs $7.99 per month. This ad-supported plan gives access to most of Peacock's content, including NBC and Bravo shows, live sports (like NFL and Premier League), and the full movie library.

Peacock Premium Plus. It costs $13.99 per month. This tier reduces commercials, offers live access to local NBC channels, and allows you to download and watch select titles offline.

There are discounts for some groups:

  • Owners of new Samsung Galaxy devices may be eligible for a 3-month free trial.
  • The Premium plan is $79.99 per year, and Premium Plus is $139.99 per year.
  • Students can get Peacock Premium for $2.99/month for 12 months with a valid SheerID verification.
  • Military members can get Peacock Premium for $3.99/month for 12 months.

As of 2025, 77.7% of Peacock subscribers use an ad-supported plan. However, even on an ad-free pricing plan, some ads may still be aired during select live events on a few shows and movies due to streaming rights. Peacock chose to leave the ad and explained it as a strategic choice that balances content accessibility, subscription costs, and revenue generation. It benefits the platform, its users, and advertisers by allowing them to target an audience.

Peacock TV for advertisers

There are three targeting options for advertisers who run ads on Peacock TV:

  • Interest-based targeting.
  • Demographic targeting.
  • Behavioral targeting.

How Peacock Advertising Works

Here is how advertisers use Peacock TV to run ads: They Use the Peacock Ad Manager to create and manage ad campaigns. Then, they select ad formats and segments based on demographics, interests, and viewing behaviors. After this, ads seamlessly integrate into viewers' chosen content, ensuring high engagement. The last step for advertisers - to monitor campaign performance and optimize strategies using comprehensive analytics and reporting tools.

Who Can Advertise on Peacock?

Any business, whether local businesses such as restaurants, retail stores, home and automotive services, or large corporations across various industries, can run ads on Peacock TV. The only condition is that the ads must meet the platform's advertising guidelines.

As we can see, Peacock TV ensures that advertising should suit the content and audiences' preferences, but some users still want to watch Peacock without ads.

How to get rid of ads on Peacock

Does Peacock Premium have ads? Yes. As we mentioned before, due to streaming rights, some ads may still appear on Peacock channels, live sports, and select events, shows, and movies, even if users choose Peacock Premium Plus. However, there are some not-guaranteed solutions that viewers sometimes use — for example, ad-blocking software or VPNs.

Ad-blocking software can be installed on various devices and browsers to skip commercials on Peacock and other streaming sites. AdLock, for example, boasts a consistently high success rate of over 98% in removing ads.

Types of Ad Blockers:

  • Browser extensions. For example, - uBlock Origin and Ghostery extensions can block Peacock ads.
  • Apps. Some brands like AdLock offer apps compatible with iOS and Android devices.
  • Ad-blocking browsers. For example, the browser Brave has built-in ad-blocking capabilities.
  • VPNs with adblocking. Some VPNs, like Total Adblock, offer ad-blocking features that can remove ads on Peacock.
  • DNS services are used for Smart TVs. This involves changing users' routers' DNS settings to block the ad-storage address. Users replace the device's default DNS address with the one they provide.

However, all users should remember that Peacock's terms of service forbid using any technology that blocks or obstructs advertisements. Peacock may implement measures to detect and block ad blockers, potentially disrupting their effectiveness. We should also mention the incompleteness of ad-blocking systems. Even with ad blockers, some ads may still get through, and you're not guaranteed a completely ad-free experience. Streaming services constantly upgrade their technology to detect ad blockers and VPNs and take action against third-party apps that block ads.